Pawfect Love was born in 2015 out of a love for crafting and was shaped by Dani's affinity with pets.
As a way to unwind from a high-pressure occupational therapy role, I would immerse myself into various craft projects in the evenings and on the weekend.
Being creative has always been a big part of my down time and I'm lucky enough to have had the backing of my wonderful customers to grow the business into my main employment.
Working from home with Pawfect Love has enabled me to spend as much time as possible with my three young children.
After experimenting with a few mediums in the early days, I found my true passion in polymer clay and more specifically sculpting pets from polymer clay.
As my skills developed and I added acrylic paints, I found the outcome of the pet creations increasingly lifelike.
The brand was renamed from Heartbeat Handicrafts to Pawfect Love in 2023 to reflect the niche of mini pet faces sculpted with passion, to be used as part of a wedding day or in remembrance of the love shared with an aging pet.
My favourite part of business is hearing the stories of the beloved pets behind my creations and the reaction when they are gifted or received (never could I have imagined being the cause of so many tears).
Pets are such an important part of so many lives and being able to sculpt a cherished momento with my own hands is so fulfilling. I feel pride in being able to design and craft the perfect gift for customers to help ease the pain of a loved one grieving the loss of a pet. I also love to share in the joy of creating a pet wedding cake topper or cufflinks to feature on such a special occasion.
